Since launching SWIX a few months ago, we've been tracking the social media properties of quite a few big brands as a testing ground for our app. Originally, we thought we would post all these dashboards at once but I think it would be more fun to release them slowly over time. What we've decided to do is release one dashboard a week for the next few months.
To kick this off the first brand we'll take a look at is Techcrunch. Please keep in mind that Techcrunch is not a client, we are just tracking and sharing their social media stats.
See the entire Techcrunch dashboard here.
When looking at the TC dashboard there are a few interesting tidbits to point out. The most impressive has to do with the continued growth of their RSS audience. This past month, TC gained almost 500,000 new RSS subscribers and grew its total subscribers by 12.8%. That kind of traffic sells a lot of ads.
TC Twitter followers are not growing quite as fast as their RSS subscribers but they do have an impressive number of them with 1.37 million followers. This past month TC has also been on a bit of a rampage with tweets, up over 729 tweets from the previous month. Thats almost a 5% increase. Yet at the same time in the last month the TC twitter account just added 1 lonely friend. Surely there must be more than one person out there that the TC crew feels is worthy of following.
In any case, please take a look at the SWIX Dashboard for Techcrunch, and leave your own insights in the comments.
