This morning I was thinking about how much I would like to buy an iPhone 4 and a funny thought occurred to me.
I'm on month-to-month with my current wireless provider, and over the years I've always gone the contract route in order to get a subsidized phone. This time I was really looking forward to buying a phone outright and always having in my back pocket the ability to tell my wireless carrier to buzz off if I'm not getting good service. I hate that feeling of being locked in and I do believe that it makes vendors lazy and greedy. In Canada in particular, we don't have that many carriers to choose from, we pay much higher rates than in other countries, and they seem to collude more than compete. But I digress.
Unfortunately, the phone is around $750 without a contract, which isn't in the cards for me at the moment. So I was having an inner monologue about this and I found myself saying,
"I guess I'll have to sell my soul and take another 3 year contract to get the subsidized pricing."
This struck me as an odd state of affairs, even though I've heard this phrase (selling your soul) used before when referring to doing business with one company or another.
Exactly how bad does your brand need to be when people start viewing doing business with you as selling their soul?!
I sure hope nobody ever thinks they'll have to "sell their soul" and do business with SWIX.
