New Feature: Offer Tracking

If you haven't noticed already there is a new tab between "Reporting" and "Events" named "Marketing". This lovely tab is the access point to our newest endeavor: Offers.

What is this "Offer" business you ask? Well, there are two different kinds of offers: sales offers and activity offers. It's simple: does your landing page or check out sell anything? Yes? Then it's a sales offer. Is it a non-monetary call to action like a newsletter sign up or white paper? Well that's an activity offer. Now you're ready to get your social media metrics ON!

To create an offer enter all the pertinent information; its name, its start and end date, the URL of the landing page, and how much you spent on its creation.

With this information SWIX creates 5 unique URLs, each dedicated to different ways you can promote your link: Twitter, e-mail, your blog, Facebook and one URL for a miscellaneous platform. These URLs allow you to find out the true root of the traffic to your offer. Additionally we have also provided you with a tracking code which is to be embedded on an offer checkout page. When a potential buyer/subsriber reaches the 'checkout' page for your offer, this code will you to send information about the amount purchased or indicate that an activity has been completed. SWIX takes this information and generates statistics about revenue generation and returns on your promotion.

Now its your job to promote, promote, promote. Use each individual URL on the platform you choose and start tracking your results. SWIX then creates a report for you showing the clicks, conversion and revenue of your offer. There's a big shiny sticker on the top right hand side that will demonstrate your ROI.

Once your promotion or offer is expired, SWIX archives your information and will no longer collect data. You can access each offer again to analyze your results whenever your heart desires.