SWOG

If you’re using SWIX already you know we have some good looking reporting options. But sometimes your client needs more sexiness in regards to graphs. We get it, they like pie charts, color coding, more then one metric on a graph. We appreciate an infographic as much as any other marketing type. If you haven’t [...]

Good news!  We've changed our pricing to make your lives easier.  Here's how: We've moved to a 'plan' model (instead of charging just by the brand), so when you sign up for a plan, you'll know what your monthly fee will be until you decide to change plans.  This will introduce some predictability for your [...]

About two weeks ago I had a pleasure to be invited to a local event put on by one of our clients. My job for the day was to cover the event live via Twitter- which proved to be very invigorating but also not as easy as I anticipated! Here are some tips I’ve put [...]

There will be some scheduled downtime tonight/tomorrow morning starting at 1AM EST, April 11th for database maintenance and site upgrades. Downtime should last 2 hours.

Everyone has guilty pleasures, for the past year the office was taken over by an mild obsession with Jersey Shore. Yes, that's right- the first pumping, booze chugging, guido fightin' MTV show rocked our office. We're not embarrassed, and we aren't the only ones that have lots love for this humiliating guilty pleasure*. Now entering [...]

This lovely infographic from Formstack beautifully shows the 10 key landing page features that draw in users. We like it, we like it a lot. Landing pages, as we have said many times, are an incredible tool for social marketers. A well designed page plays a large role in creating more impressions, more click-throughs, higher [...]

This just added:  When looking at the details of an offer you're running, in SWIX Social Marketer, in addition to seeing click-rates, conversion-rates and revenue broken down by source, you now also see a historical timeline for that data.

With all of the noise surrounding Social Media measurement these days, it can be a little tough to sort things out.  We as an industry are all both participating and watching as things shake out.  Everyone who's involved seems to have a world-view on why their product or service does what it does.  And of [...]

In SWIX Social Marketer, when you set up new Offers with tracking code & links to measure the ROI of your social marketing campaigns, you often want to test that things are actually working before you start promoting. So you end up with a few test clicks in your data: Now, you can click through [...]