Who doesn't like a good social media campaign? Here are are few campaigns that ran this January, that we loved. VW: Fan the Flame This past month at the Brussels Auto Show, VW set the fire under its Facebook Fans to bring attention to their MINI Countryman. Outside the show they set up [...]
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Merry SWIXmas – Free Social Search for All!
We're getting into the holiday spirit here at SWIX. Merry Christmas to all those social marketers out there- we’re gifting Mentionbox, our newest free service that helps you discover mentions of your brand in social media. In order to celebrate the release we are also running a "SWIXmas" themed contest. The prize is a Deckster [...]
Making Facebook Fan Page Content Awesome
This blog post by Jason Keith may be simple, but I like it. This is why, if you could put Facebook Fan Page strategy into one sentence it would be as Jason said " Get the fans, keep the fans, activate fans ". Well said sir, well said. Your Facebook Fan Page is a great [...]
SWIX featured by Single Grain
We love a good list at SWIX and we are proud to be featured in this one on Single Grain's Blog: 50 Tools Every Online Publisher Should Use. Behold the list: Here are 50 tools that every publisher should use or at least know about: Design 1. GIMP http://www.gimp.org/ When you want the power and [...]
How to Give ‘Proper Recognition’ AKA ‘Props’ Online
Often in the office, instead of giving high fives, taps on the back, or simple "great job",we preform a simple "fist bump" also known as a "props". This simple gesture is offered as a reward from anything from a good joke to a brilliant breakthrough. There are variations of the "fist bump", some include an [...]
The Risk and Rewards of Social Media
Any company entering the social media space often asks themselves the same questions: How is ALL of this going to benefit us? What if it all goes wrong? This matrix from Jeremiah Owyang boils down the main concerns and take aways into an easy to read format. To some organizations it's obvious; if people are [...]