This just added: When looking at the details of an offer you're running, in SWIX Social Marketer, in addition to seeing click-rates, conversion-rates and revenue broken down by source, you now also see a historical timeline for that data.
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The Social Media Analytics Landscape (with pictures!)
With all of the noise surrounding Social Media measurement these days, it can be a little tough to sort things out. We as an industry are all both participating and watching as things shake out. Everyone who's involved seems to have a world-view on why their product or service does what it does. And of [...]
How to reset your SWIX Offer data
In SWIX Social Marketer, when you set up new Offers with tracking code & links to measure the ROI of your social marketing campaigns, you often want to test that things are actually working before you start promoting. So you end up with a few test clicks in your data: Now, you can click through [...]
SWIX now supports American Express
For anyone who was thinking of signing up with SWIX but their corporate card is American Express, we now support it for new accounts, and if you like, you can change your card on file from the My Account screen.
No more ugly 0′s in RSS data
For a while now, Feedburner has been plaguing us with false zero's in their Subscriber counts. You would see very 'spikey' graphs like this in SWIX: After some research, we found that for about an hour each day, Feedburner returns zeros while they internally update their counts. These are 'false-zeros' because what they should really [...]
SWIX is looking for a super star developer!
This could be your dream job! Our little team needs to grow. We are going to be looking for another developer so we can start working on our 3rd social media analytics app! Let me just say, that SWIX is a great place to work. So far we're 4 super fun people sitting up on [...]
Renaming Campaigns to Brands, and Offers to Campaigns
Over the past 6 months of speaking with many users and agencies, we realize that "what's in a name" can be quite important. When SWIX started, we chose the word Campaign to mean a collection of related social media properties that you want to track. As time wore on and our own thinking progressed, we [...]
Custom date ranges are here!
By popular demand, we re-designed our data-range selector to include more useful options (this week, last month, etc.) and also introduced custom date ranges. From the date range drop-down: You'll see our new presets: and if you choose Custom… This will be especially useful for our agency users who are reporting to [...]