Today, based on a few customer requests, we added a small new capability to our data export feature. We've had the ability to export your tracking data from SWIX Analytics for a while now. Some of our customers have lots and lots of pods. There are times when a simple list of all your pods [...]
Bringin’ back my own blog.
by Craig on 12. Aug, 2011 in Interesting for Us
After a long break, I'm freshening up my own personal business blog: Uncommon Sense (for Software) Occasionally I say some smart things. Occasionally, not. You decide! It's generally about the software biz, as I see it. Here's a list of some of my older articles: Zombie Competition Podcast #1: Coloring Outside the Lines with [...]
We’ve changed our pricing!
by Craig on 16. May, 2011 in General
Good news! We've changed our pricing to make your lives easier. Here's how: We've moved to a 'plan' model (instead of charging just by the brand), so when you sign up for a plan, you'll know what your monthly fee will be until you decide to change plans. This will introduce some predictability for your [...]
SWIX’s 2nd product, Campaign Manager, just went live!
by Craig on 12. Apr, 2011 in SWIX
We've had our 2nd product in Beta for some time now and today we're officially launching SWIX Campaign Manager. With SWIX Campaign Manager you can track social media traffic to any page on the Web! When you push out an offer to a landing page through Twitter, Facebook, blogs and other social channels, you [...]
White labelling is here!
by Craig on 08. Mar, 2011 in SWIX, SWIX Feature
By popular demand! If you're an agency or independent consultant who's using SWIX to track your client's social media properties, white labelling the SWIX apps lets you upload your own custom CSS. You can remove any reference to SWIX and brand it as your own service. Why would you want to do this? It helps [...]
Social Marketing is Different than Social Media
by Craig on 02. Mar, 2011 in Social Media
"Social media" is such an umbrella term. When people use it, they're often talking about different things. There's PR, community building, customer support, brand building, and of course, outright sales & marketing. I find that when people get started with social media, they do it without thinking too hard about which of those goals they're [...]
I want my Sales Channel, er, Community, to be vibrant and healthy!
by Craig on 11. Feb, 2011 in Community Management, Social Media
In speaking with many people over the last 2 years about social media for business, one common problem people wrestle with is how to relate their instinct that social media is a worthwhile activity, to their need to show tangible results for the business. Part of the struggle is of course, how do we [...]
Conduct your business in ways which are inherently measurable.
by Craig on 24. Jan, 2011 in Social Media
Being in the social media measurement game, we're exposed to a lot of people trying to measure just about everything. For which of course, I'm a big believer. Unfortunately, some things are still hard to measure. Especially if you leave measurement until the last step in your process. That is, do a bunch of [...]
Offers in SWIX Social Marketer now show historical graphs
by Craig on 13. Dec, 2010 in General
This just added: When looking at the details of an offer you're running, in SWIX Social Marketer, in addition to seeing click-rates, conversion-rates and revenue broken down by source, you now also see a historical timeline for that data.
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