If you’re using SWIX already you know we have some good looking reporting options. But sometimes your client needs more sexiness in regards to graphs. We get it, they like pie charts, color coding, more then one metric on a graph. We appreciate an infographic as much as any other marketing type. If you haven’t [...]
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Tips for Live Tweeting an Event
About two weeks ago I had a pleasure to be invited to a local event put on by one of our clients. My job for the day was to cover the event live via Twitter- which proved to be very invigorating but also not as easy as I anticipated! Here are some tips I’ve put [...]
Making Facebook Fan Page Content Awesome
This blog post by Jason Keith may be simple, but I like it. This is why, if you could put Facebook Fan Page strategy into one sentence it would be as Jason said " Get the fans, keep the fans, activate fans ". Well said sir, well said. Your Facebook Fan Page is a great [...]
SWIX featured by Single Grain
We love a good list at SWIX and we are proud to be featured in this one on Single Grain's Blog: 50 Tools Every Online Publisher Should Use. Behold the list: Here are 50 tools that every publisher should use or at least know about: Design 1. GIMP http://www.gimp.org/ When you want the power and [...]
SWIX’s Guiltiest Pleasure: Jersey Shore
Everyone has guilty pleasures, for the past year the office was taken over by an mild obsession with Jersey Shore. Yes, that's right- the first pumping, booze chugging, guido fightin' MTV show rocked our office. We're not embarrassed, and we aren't the only ones that have lots love for this humiliating guilty pleasure*. Now entering [...]
Landing Pages: A Great Infographic
This lovely infographic from Formstack beautifully shows the 10 key landing page features that draw in users. We like it, we like it a lot. Landing pages, as we have said many times, are an incredible tool for social marketers. A well designed page plays a large role in creating more impressions, more click-throughs, higher [...]
Hey, What’s the Deal With Those “Unknown” Referrals?
Our newest application in BETA, Social Marketer compares the clicks, costs and conversion rates of all your social marketing efforts. In short what it does is highlight which platforms are providing the best returns on your investment. So, what happens if a huge chunk comes from an "unknown" source? Should you be worried? At the [...]
SWIX Gets a Feature on Gigaom
Apparently we make social media measurement easy and breezy according to Gigaom. Awesome.
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E-Commerce Times Covers SWIX Social Marketer
Last week we were overjoyed to be featured in a product spotlight for E-Commerce Times. The article covers the release of our newest addition, SWIX Social Marketer and offers insight on how SWIX works and collects your data. SWIX Social Marketer is free while in beta, and allows you to track the return on your [...]