About a month ago, I had a pretty long conversation with John Lovett and Jeremiah Owyang about SWIX and how it fits into the Social Media Analytics ecosystem. The result of that conversation was the inclusion of SWIX into the Web Analytics Demystified / Altimeter’s recent report on the Social Marketing Analytics space. The other [...]
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Tiger Woods Sucks at Twitter
So I’m not a big fan of golf or Tiger Woods but for some reason, this morning I thought I should check out to see what Tiger Woods has been tweeting these days. When I went to his Twitter page, I could not believe what I was seeing. The guy has almost 37,000 followers, he [...]
How Important Are Twitter Lists…
So an interesting thing happened to a friend of mine who is a pretty well known blogger from the PhD in Parenting blog. If you take a look at the SWIX graph above you’ll she that she had about 3,000 followers on twitter in January 2010. Then one day, she was added to one of [...]
We’re hiring! – UPDATE: We hired someone
We’re looking for someone who can help us manage our office better as well as help with our marketing efforts. If you are a recent grad and would like to experience what life is like working at a startup, this job may be perfect for you. Please send your resumes to: scott {at} swixhq {dot} [...]
SWIX at DemoCamp Toronto
On Monday night, SWIX was presented to 300(?)+ entrepreneurs and students at DemoCamp Toronto (#26). The event was held at the Ted Rogers School of Management, Ryerson University. Thanks to David Crow & crew for the invite. It was a great event. Here’s the SWIX demo…
This type of feedback makes our day
For those of you that work in software startups, you know the hours are long and the rewards are few at the beginning. Every once in a while though you have an interaction with a user that makes your day. Last week we got the following email from a user in Berlin Germany. Take a [...]
SWIX Pricing
Throughout development and BETA, we’ve been having several discussions around pricing – one of the most difficult set of decisions to make when launching a new product. We started out thinking we would have 5 or 6 plans to choose from but have recently culled that back to 3 plans. Part of why we could [...]
A Tasti Take on Social Media ROI
Tasti D-Lite, a frozen dessert chain that’s popular in New York, has started a new customer loyalty program called TastiRewards. They started with a ‘tried and true’ approach – a rewards card (‘TreatCard’) that allows customers to earn purchase points towards free desserts. But the company takes it a step further with opt-in for social [...]
Good ol’ fashioned printed reports
One of the design goals for SWIX was to allow the people using it to be “heroes” in front of their bosses or clients. We figured that the hero in our story should be able to walk into a boardroom with the big boss or a client, and just wow them with quantifiable intel on [...]
Loyalty Lessons from Lady Gaga
Jackie Huba from Church of the Customer wrote a great piece highlighting lessons from how Lady Gaga does some pretty interesting things that lead to growing her following rapidly. Things like naming her fans “little monsters”, having a little monster “sign” (the clawed hand) and allowing fans to record her shows with their phones and [...]