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If you haven't noticed already there is a new tab between "Reporting" and "Events" named "Marketing". This lovely tab is the access point to our newest endeavor: Offers. What is this "Offer" business you ask? Well, there are two different kinds of offers: sales offers and activity offers. It's simple: does your landing page or [...]
Archive | September, 2010
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Something Shiny and New from SWIX
The past few weeks here at SWIX have definitely been exciting. If you've stumbled upon this post via our website, you've probably noticed that we are sporting a different look, and if you've logged into our SWIX account, you can see without doubt we've changed a few things. With the help of feedback and the [...]
Measurement Matters: We’re at Third Tuesday Toronto
This week we are super pleased to be part of Toronto's Third Tuesday, who this month is paying homage to social media measurement. Third Tuesday is a monthly meetup for Toronto area communications and marketing folks interested in learning/sharing more about the practical applications of social media in business. This month they are boasting a [...]
Favourite Community Management Posts of the Week
Community Engagement? I'll SHOW You Community Engagement! from ZAC Why Your Community Management Kinda Sucks from Jive From the Hive by Elizabeth Hannan Exclusive Interview with Richard Barley: Community Manager of Tweetdeck from Tech N' Marketing Getting your Community Management Processes in Order from Fresh Networks
The Risk and Rewards of Social Media
Any company entering the social media space often asks themselves the same questions: How is ALL of this going to benefit us? What if it all goes wrong? This matrix from Jeremiah Owyang boils down the main concerns and take aways into an easy to read format. To some organizations it's obvious; if people are [...]
Favourite Community Management Posts of the Week
New LinkedIn Groups Features Enhance Community Management from Square Jaw Media 10 Key Guiding Principles for Online Community Building and Engagement by Blaise Grimes-Viort Community Manager Tip: Have Great Documentation from Fast Wonder
Favourite Community Management Posts of the Week
How to Piss of an Online Community- 4 Recent Examples from Search Engine Journal by Todd Heim Selling Community: Getting Stakeholders to the Aha Moment from The Community Roundtable by Rachel Happe The 3 Truths of Good Community Managers from Socialfresh by DJ Waldow Industry Debate: The Value of Community Managers from PR Breakfast Club [...]
Favourite Community Management Posts of the Week
5 Commandments of Community Management from Andrew Machado 3 Things Lady Gaga is doing right in Community Management from The Heavy Chef Project (this is really similar to a post Scott blogged about, great insights on Gaga aswell) 10 Reasons Why People aren't Contributing to you Online Community from Community Spark Social Media Triage Example [...]