Interview with Venessa Paech-Community Manager for LonelyPlanet.com from Online Community Managers Fire your Marketing Manager and Hire a Community Manager from The Conversation (Havard Business Review) Interview with Dean McBeth, Old Spice Community Manager from Social Fresh Moderate your Facebook page or risk damaging your brand from Blaise Grimes-Viort
Archive | July, 2010
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SWIX makes the top ten list
Jennifer Kavur of itWorld Canada just released a list of 10 Social Media tools for Enterprise and SWIX made the list. I'm pretty happy about that because the list is pretty impressive which means we are in great company. The one glaring exception to the list was PostRank who absolutely should have been included. Here [...]
Selling your soul, not exactly a branding goal.
This morning I was thinking about how much I would like to buy an iPhone 4 and a funny thought occurred to me. I'm on month-to-month with my current wireless provider, and over the years I've always gone the contract route in order to get a subsidized phone. This time I was really looking forward [...]
Pimp Your Facebook Page
As Facebook nears its 500 million users mark, it is fair to say that it has become the number one social networking site in the world. As the popularity of Facebook has grown, so has its interest to marketers as a vehicle for promotion, interaction and community building. Why so much love? Well first off [...]
Community Management Posts of the Week
A collection of a few memorable posts in the community management realm from this week. – The Importance of Social Community Management in Social Media from Brandtology – People Come First in Online Community Management – Community Manager Tip: Nagging as an Artform from Fast Wonder – Community Relationships from Sue on the Web – [...]
Laker VS Celtics Social Media Showdown
It was AGES ago (apologies for the lateness of this post) when our fellow SWIX developer strolled into the office with the biggest smirk on his face; the Lakers had won the playoffs and Mike was damn happy about it. Unfortunately it’s the end of basketball chatter (for the time being…if you don’t count our [...]
Unreal Viral Success: The Old Spice Man
On Wednesday around 2pm the SWIX office exploded in uncontrollable laughter: the Old Spice guy had arrived. Spending a few minutes checking out the personalized videos (ok, so we spent maybe a LITTLE more time then that) delivered by the handsome and oh- so-eloquent Old Spice Man played by Isaiah Mustafa, we agreed that this [...]
Designing SWIX, with Keynote
How would you design something like this? For the last 2 years I've been doing all of my user interface and web site designs in Apple's Keynote for the Mac. Both the SWIX app and corporate web site were done this way. I haven't found another person that does it this way, but I thought [...]